I advise small and medium-sized companies with products and services in need of explanation on their digital market development in the B2B environment. From the conception of a digital strategy to project management and implementation to coaching your employees, my range of services includes various online marketing tools such as website marketing, social media marketing, search engine marketing, email marketing, content marketing and online advertising. These instruments are implemented according to the respective business model in order to achieve B2B-typical goals such as lead acquisition, increasing website views and conversions, increasing the number of inquiries, increasing customer loyalty and increasing brand awareness.
With an experienced view of the company, team, competitors, market events and service providers, I am the link for my clients internally and externally. I speak the language of all parties involved, coordinate the projects and “translate” for advertising experts, programmers, copywriters, SEO specialists and booth builders. In addition, I coach the employees via “training-on-the-job”, so that they can continue with the new daily tasks that arise from the projects.
I am happy to support you during parental leave, sabbaticals and longer health-related absences of your employees in marketing as a freelancer. Of course I am also happy to temporarily relieve you in the implementation of marketing ideas or extensive marketing projects, if your employees lack the necessary know-how or time.
In addition to online marketing, I am also proficient in the implementation of all traditional marketing activities such as the creation of sales-supporting materials such as brochures, flyers, advertisements for trade magazines or presentations. Due to my many years of management experience, I am also able to take on responsibility in marketing at short notice as an interim manager.