Every modern company owns digital assets.
The digital estate describes the sum of all digital assets held by a company.
We develop and manage these digital assets for companies and build an overall picture based on a common thread. Your Digital Estate.
In the process of acquiring new customers and interacting with existing customers, new data is generated continuously. This data on user behaviour, performance of advertising channels, landing pages, sales texts, interactions, etc. can be expressed and made measurable via KPIs. Based on this data, DEUS Marketing continuously optimises the existing platforms and channels, creating more reach, visibility, sales and ultimately – even more data.
To build up your digital assets, we use classic online marketing tools such as search engine optimisation (SEO) and advertising in the Google advertising network. In doing so, we rely on an intelligent combination of push and pull marketing.
In the social media networks such as Facebook and LinkedIn – depending on which is most suitable for your company’s objectives – we work predominantly with audiovisual contributions from our in-house video production. Since the algorithms prefer to play out moving images, a higher reach can be achieved compared to classic creatives such as banners or carousel ads.
At the same time, the longer time users spend on the ads increases the relevance and the interaction rate, which on the one hand generates more social reach, and on the other hand reduces the cost of impressions.
However, an advertising campaign is nothing without good web design.
Therefore, as an online marketing agency, we take on the creation of landing pages specifically tailored to the campaign goal, in order to achieve the best possible conversion rate – whether leads, opt-ins or sales.
Paired with first-class web design and psychologically structured and structured advertising texts on your website, a synergy of advertising and design is achieved.